WINSTON-SALEM, N.C.–(BUSINESS WIRE)–In the added paragraph, Jennifer Love should apprehend Jennifer in both instances.
The adapted absolution reads:
HANES® COMFORTS WOMEN WITH MORE ‘LOVE’
Jennifer Love Hewitt to Lead New Hanes Announcement Campaign“Supporting” All-Over Abundance Bra with ComfortSoft® Straps
Hanes®, America’s No.1 cast of apparel, today appear that it will affection Jennifer Love Hewitt in an announcement attack to abutment the barrage of the brand’s All-Over Abundance Bra with ComfortSoft® Straps. The attack will accommodate new television, book and online ads. The new bra’s avant-garde ComfortSoft® Straps are advised added and are fabricated of bland nylon/spandex for a non-binding fit that eliminates acid and digging into shoulders, accouterment a band-aid to continuously bottomward bra straps.
“We are captivated that Jennifer is alive with us this year on this important new artefact offering,” said Sidney Falken, Hanes Cast Champion. “Even the best alluring stars attempt with bottomward straps and avidity bras. Jennifer is the absolute being to accompany challenges like these to ablaze in a fun way, and highlight the Hanes All-Over Abundance Bra as the best adequate solution.”
Now accessible at retail stores, the Hanes All-Over Abundance Bra appearance added ComfortSoft® Straps, butter-soft fabric, an alternative hidden underwire to annihilate “dig in” and a Tagless architecture for added comfort.
In the attack created by the Martin Agency of Richmond, Va., Hewitt will admission in her aboriginal Hanes television ad on March 1 application 15- and 30-second spots area admirers will get a bastard blink into a day in her activity at a fabulous photo shoot with the actress. As she navigates through a area of accoutrement changes, accommodating by stylist-to-the-stars Jessica Paster, Hewitt advisers assorted looks from rocker to romantic, until she decides that alike the best fabulous designer dress doesn’t attending beautiful or camera-ready with a bra band that continuously block off her shoulder. Hewitt discards the billowing bra, and puts on her Hanes All-Over Abundance Bra with ComfortSoft Straps. Problem bound – now she is fashionable and adequate already again.
The announcement attack is the CBS “Ghost Whisperer” star’s aboriginal absolutely chip business action for Hanes afterward a acknowledged book announcement attack featuring the Hanes Absolute Panty in 2006. “A beautiful attending begins with the appropriate foundation,” Hewitt said. “From the Red Carpet to a weekend coffee run, the Hanes All-Over Abundance Bra is a absolute fit for me. The ComfortSoft straps break in place, so there are no worries about bottomward or pinching, and it absolutely looks as abundant as it feels.”
Continuing the aforementioned “behind-the-scenes” theme, the book attack appearance photograph acquaintance bedding with shots that were disqualified out and marked-up with a red wax pencil, as a aftereffect of Hewitt’s bra mishaps. The book attack will barrage with inserts and full-page ads in appearance magazines this bounce and will abide through abatement 2007. Hewitt’s billowing bra adventure continues in assorted forms online, as well. Online announcement will activate on April 16.
The absolute attack will absolute consumers to www.hanes.com/photoshoot for added behind-the-scenes footage and bartering outtakes, an alternate “Bra Toss” game and sweepstakes for consumers, as able-bodied as a blog area consumers can aperture about their better bra challenges.
Hanes launched the “Look Who” announcement attack in 2005. Since its inception, ads have featured celebrities including: Michael Jordan, Matthew Perry, Marisa Tomei, Damon Wayans and best afresh Christina Applegate and Kevin Bacon.
Hanes is a arch cast of affectionate apparel, underwear, sleepwear, socks, shoes and accidental apparel. Hanes is a flagship cast of Hanesbrands Inc. Hanes articles can be begin at arch accumulation commodity retail food civic and online absolute to consumers at www.hanes.com.
About Hanesbrands Inc.
Hanesbrands Inc.(NYSE:HBI) is a arch banker of innerwear, outerwear and hosiery accoutrement beneath able customer brands, including Hanes, Champion, Playtex, Bali, Just My Size, almost there and Wonderbra. The aggregation designs, manufactures, sources and sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, accidental abrasion and alive wear. Hanesbrands has about 50,000 advisers in 24 countries. More advice about Hanesbrands Inc. may be begin on the Internet at www.Hanesbrands.com.
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